Rebranding/ knockdown packaging project for Kramer Books & Afterwords Cafe & Grill located in Washington, DC. focusing on how to segment different foods from eachother, as well as from books that may be purchased while waiting for a table, using interlocking tabs and different sized dividers. The project kept with the brand's current identity while minor adjustments provided subtle updating. The additional inclusion of the graphic pattern inspired by an antique hatbox, as well as famous quotes add another dimension to Kramer's brand.
Received a Gold Award from the Creativity Awards 41st Annual Print & Packaging medium in 2011.