Divine Familiar
Divine Familiar
Divine Familiar

Divine Familiar Branding Package

An identity system for an upscale vintage boutique, called Divine Familiar, including a logo, business card, letter head, envelope, and clothing tags. The logo's containing shape is that of a lotus flower, drawing parallels between the flower that blooms from the dirt, and finding a treasure out of something that was discarded by someone else. The peacock speaks to elegance, beauty, and the 1920s.