Ignition™ Guide Activity Map

Concept 1

Activity Map Concept 1

Concept 2

Activity Map Concept 2

Concept 3

Activity Map Concept 3

These comps are rough sketches of an interactive experience that reimagines the CEB Ignition Guide Activity Map previously only distributed as a flat pdf. Viewers would be able to view this experience on the public site, picking their own top priorities, and filling out a lead gen form in order to see how their priorities compare with other business executives. The first concept remains true to the original design of the activity maps with a modular game board approach, while the second concept speaks more to the balancing act of juggling and maintaining business priorities. The third concept, the wildcard, uses icons and barn yard visuals to represent the priorities and takes a more playful approach to the activity map.